Which British singer pitched Reggae Reggae Sauce on Dragon's Den?

Levi Roots pitched Reggae Reggae Sauce on the British programme Dragon's Den.

Levi Roots, the stage name of Keith Valentine Graham, appeared on the programme in 2007 to present his Caribbean-style jerk barbecue sauce. His pitch connected the product with his musical career and with the sauce he had developed through cooking and selling food at events.

The pitch resulted in an investment offer from Peter Jones and Richard Farleigh. The television appearance helped transform the sauce from a small business product into a widely recognised brand, later sold in supermarkets and expanded into other food products.

People sometimes remember the appearance simply as a music-related pitch, but the investment centred on the sauce business. Roots continued to use the Reggae Reggae identity across sauces, ready meals and restaurants, making the pitch one of the programme's most recognisable success stories.