Which British jeans brand was founded in London in 1973?

Pepe Jeans was founded in London in 1973.

The company began at a market stall on London’s Portobello Road, where its founders sold customized and fashionable jeans. It later developed into an international denim and clothing brand with a strong connection to youth fashion.

Pepe Jeans is sometimes mistaken for a Spanish brand because of its name and later international presence. Its origin, however, is British: the company was established in London and first became known through the city’s street-fashion culture.

The brand subsequently expanded beyond jeans into broader casualwear. Its founding date is distinct from Lee Cooper, another British denim company with a much older history, dating to 1908.