Which British gift-experience company was founded by Dragon's Den investor Rachel Elnaugh?
Answer
Red Letter Days
Answer
Red Letter Days
Red Letter Days was the British gift-experience company founded by Dragon's Den investor Rachel Elnaugh.
The company built its business around experience gifts rather than ordinary physical products. Customers could buy vouchers for activities and memorable outings, an idea that helped establish the experience-gift market in Britain during the 1990s.
Rachel Elnaugh later became an original Dragon on the British television programme Dragon's Den. Her business background made Red Letter Days one of the companies most closely associated with her public profile, although the company subsequently experienced financial difficulties and changed ownership.
Red Letter Days is often confused with Moonpig because both are well-known gift businesses linked with Dragon's Den investors. Moonpig is associated with Nick Jenkins, while Red Letter Days is the company founded by Elnaugh.
Source: Wikipedia · fact-checked Oct. 2026