Simon Woodroffe was the British entrepreneur known as a dragon on the first series of Dragons' Den who founded Yo! Sushi.
Woodroffe founded Yo! Sushi, a restaurant chain known for serving dishes from a conveyor belt. The concept helped make Japanese-style food more visible to British mainstream diners and became the defining business achievement associated with his early career.
He was one of the five original dragons on the British programme when it launched in 2005. His background differed from that of some other panelists because his public business identity was strongly tied to hospitality, branding and customer experience.
Woodroffe later became associated with the YOTEL hotel brand and with entrepreneurship writing and speaking. The restaurant's name is sometimes written with punctuation or capitalisation variations, but the founder relevant to the original Dragons' Den panel is Simon Woodroffe.