Which British entrepreneur was an original Dragon's Den investor and founder of Yo! Sushi?

The story behind the answer

Simon Woodroffe was an original Dragon's Den investor and the founder of Yo! Sushi.

Woodroffe established Yo! Sushi in London in 1997. The restaurant became notable for serving sushi from a conveyor belt, creating a visually distinctive and quick dining experience. The concept helped introduce a modern, accessible version of sushi dining to a broad British audience.

Woodroffe later joined the original Dragon's Den investor panel. His career therefore links hospitality innovation with television investment, although the two achievements should not be conflated: founding Yo! Sushi happened before his role as a Dragon.

Yo! Sushi is also written as YO! Sushi in the brand's styling. The important identifying facts are the founder and the restaurant chain, not the exact capitalisation. Other well-known entrepreneurs appeared on the programme, but Richard Reed, Levi Roots and James Caan did not found Yo! Sushi. Simon Woodroffe is the specific answer.

Source: Wikipedia · fact-checked Oct. 2026

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