Peter Jones was an original Dragon on Dragon's Den and founded Phones International Group.
Phones International Group was a communications company founded by Jones in 1998. The business operated in the mobile-phone and telecommunications sector, reflecting Jones’s early focus on technology and communications. His entrepreneurial portfolio later expanded into other areas, including retail, media and property.
Jones joined Dragon's Den when the British programme began in 2005. The combination of his telecommunications background and investment role made him one of the show’s defining original figures. He has remained the programme’s longest-serving Dragon and the only investor from the first panel to continue throughout its long television history.
The other original investors had different business identities. Duncan Bannatyne was associated with health clubs and hotels, Theo Paphitis with retail and consumer brands, and Richard Farleigh joined later rather than appearing in the original lineup. These distinctions make the company name a precise identifier for Jones.