Peter Jones founded Phones International Group before appearing as a Dragon on the British television programme Dragon's Den.
Phones International Group was established by Jones in 1998 and operated in the mobile-communications sector. The business formed part of his broader entrepreneurial career before he became one of the most recognisable investors on Dragon's Den.
Jones joined the original British investor panel when the series launched and became known for backing businesses across technology, retail, food and consumer products. His telecommunications background is one reason he has often been associated with technology-focused pitches.
Phones International should not be confused with a mobile-phone network. It was an entrepreneurial business connected with mobile communications and distribution, rather than one of Britain's major network operators.