Peter Jones is known as the longest-serving Dragon on the British television programme Dragon's Den.
Jones has been part of the investor panel since the programme’s first series in 2005. His business interests have included technology, telecommunications, media and retail, giving him a broad background for assessing the companies presented in the Den.
Unlike several other panel members, Jones remained associated with the programme across many changes in the cast. His tall stature and formal business style made him one of the most recognisable figures in the British edition. He has also appeared in related television projects and business programming outside the main show.
The title “longest-serving Dragon” refers to continuous or near-continuous participation in the British series, not necessarily to age, wealth or the number of deals completed. Duncan Bannatyne and Theo Paphitis were also early investors, but neither has matched Jones’s enduring presence on the panel.