Peter Jones has appeared as a Dragon in every series of the British Dragon's Den since its 2005 launch.
Jones is an English entrepreneur and businessman whose interests have included technology, media, retail, and leisure. His long-running presence made him the only original investor to remain on the regular panel continuously from the programme's beginning.
The distinction is sometimes confused with being the show's longest-serving Dragon overall. Other prominent investors, including Duncan Bannatyne, Theo Paphitis, and Deborah Meaden, have had substantial tenures, but they did not appear in every series from the first one onward.
Jones is also associated with the Peter Jones Foundation, which supports young people through education and enterprise initiatives. On the programme, his background in consumer businesses and technology has often shaped the questions he asks founders about growth, margins, and distribution.