Which British entrepreneur founded YO! Sushi before appearing as a dragon on Dragon's Den?

Simon Woodroffe founded YO! Sushi before appearing as a dragon on Dragon's Den.

Woodroffe launched YO! Sushi in London in 1997. The restaurant became known for serving sushi from a conveyor belt, a presentation style that made the dining experience fast, visual and distinctive. The YO! brand later expanded into other ventures.

His entrepreneurial background was central to his role on the BBC programme. Woodroffe was not primarily known as a banker or television personality; he brought experience of creating a recognisable consumer brand and of designing a business around a memorable customer experience.

The name is sometimes confused with the programme's other original investors because Peter Jones, Duncan Bannatyne and Theo Paphitis also had substantial business careers. However, YO! Sushi is specifically associated with Simon Woodroffe, who served on the original Dragon's Den panel.