Simon Woodroffe founded YO! Sushi and later appeared as an original Dragon on Dragon's Den.
Woodroffe launched YO! Sushi in London in 1997. The restaurant concept used a conveyor belt to circulate dishes, giving customers a distinctive fast-casual dining experience and making the brand notable in British restaurant culture.
His business background led to his selection for the original Dragon's Den panel when the UK programme began. That makes him different from later Dragons who joined after the show had already established its format and audience.
The name YO! Sushi can also cause confusion because Woodroffe's wider YO! brand later covered other ventures, including hotels and retail concepts. The relevant identification here is the founder of the sushi restaurant business and original investor on the British show: Simon Woodroffe.