Peter Jones founded Phones International Group before becoming a Dragon's Den investor.
Phones International Group was a telecommunications business established by Peter Jones. His career in mobile phones and technology helped make him one of the most recognisable members of the British Dragon's Den panel.
Jones was part of the original investor lineup when the British programme launched. His expertise covers technology, communications, retail and consumer businesses, giving him a broad perspective when assessing pitches.
Phones International Group is distinct from later ventures associated with Jones, including businesses connected with telecommunications and investment. Viewers sometimes reduce his career to television, but his Dragon's Den role followed substantial commercial experience rather than creating it. He has remained one of the programme’s longest-serving investors.