Which British entrepreneur became a Dragon's Den investor in 2019?

Sara Davies became a Dragon's Den investor in 2019.

Davies is a British businesswoman known for founding Crafter's Companion, a craft-supplies company. She joined the Dragon's Den panel in 2019, bringing experience from building a product-based business and selling through multiple retail and media channels.

Her appointment added a newer generation of entrepreneur to a panel that had included investors from a range of industries. Davies's expertise is particularly associated with consumer products, crafts, manufacturing and direct-to-customer retail, although every pitch still depends on the specific company and proposed deal.

The date is sometimes confused with the arrival of other later dragons. Kelly Hoppen joined much earlier, while Steven Bartlett joined in 2022. Davies's connection to the programme began in 2019, and her own business background predates her television role.