Peter Jones was known as the founder of Phones International Group.
Phones International Group was a telecommunications business associated with Jones's early entrepreneurial career. His interests later extended across mobile communications, technology, media, retail and investment, helping establish him as one of the most commercially prominent members of the Dragon's Den panel.
Jones was one of the original investors when the British programme launched in 2005. He became particularly associated with technology and consumer-product pitches, although his investments on the show covered a broad range of sectors.
The company name can be confused with other businesses in the mobile-phone industry because telecommunications has been a recurring area of entrepreneurship on Dragon's Den. The relevant identification here is Peter Jones and Phones International Group, not another Dragon's retail or hospitality company. Jones remains one of the programme's longest-serving original investors.