Theo Paphitis was the British Dragon's Den investor formerly associated with the La Senza lingerie business.
Paphitis is a British-Cypriot retail entrepreneur who became prominent through his ownership and development of retail brands. La Senza, a lingerie retailer, was among the businesses most strongly associated with his public business career. He later brought that retail experience to the Dragon's Den panel.
His background made him especially notable when contestants pitched consumer products, shops and brands. Paphitis often focused on how a product would reach customers, whether its margins were realistic and whether a business could scale beyond a small operation.
La Senza is sometimes confused with other companies linked to Paphitis, including stationery and retail interests. It is also easy to attribute the brand to another Dragon because the panel included several prominent retailers. The investor connected with La Senza is Theo Paphitis.