Peter Jones launched the mobile phone company Phones International Group.
Peter Jones is a British entrepreneur, investor and television personality who became one of the most prominent Dragons. Phones International Group was among the businesses he built in the telecommunications sector, where he developed experience in mobile phones, communications and technology-led commerce.
Jones's portfolio has extended well beyond telecommunications. His business interests have included technology, media, retail and leisure, which helps explain the range of pitches and industries he has discussed on Dragon's Den.
Phones International Group is distinct from later consumer-facing mobile brands and from companies founded by other Dragons. The question asks for the investor associated with launching the group, not for the name of a phone network or a company in which Jones later invested.