Peter Jones is the British Dragon's Den investor associated with the company Peter Jones TV.
Jones is an English entrepreneur and businessman whose interests have included television production, technology, retail and property. Peter Jones TV was established as a television production company and reflects his involvement in creating and producing business-related programming.
He became one of the original dragons when the BBC programme launched in 2005. Jones has remained closely associated with the show and is frequently identified with its earliest investor line-up.
The name can cause confusion because Peter Jones is also the name of a well-known department store in London. That store is part of the John Lewis Partnership and is not the same business as the entrepreneur's television company. The investor's other ventures include Phones International Group, while the department store has a separate corporate history.