Peter Jones founded the technology company Phones International Group.
Phones International Group was established by Jones in 1998 and became one of the businesses associated with his entrepreneurial career before and during his time on Dragon's Den. The company operated in the mobile-phone and communications sector, reflecting Jones's long-standing interest in technology businesses.
Jones later became known to television audiences as one of the original Dragons. His professional background helps explain why he often focused on distribution, technology, sales channels and the commercial potential of a pitch.
Phones International Group is sometimes confused with Phones 4u, a separate British mobile-phone retail business. The similar subject matter makes the distinction important: the company linked to Jones's founding record is Phones International Group.