Which British Dragons' Den investor founded the fashion brand Boux Avenue?

Theo Paphitis founded the fashion brand Boux Avenue.

Paphitis is a British retail entrepreneur who became widely known as an investor on Dragons' Den. He established Boux Avenue as a lingerie and nightwear retailer, adding another consumer brand to a career that included major interests in retail and business services.

He was also associated with the Ryman stationery chain and the lingerie retailer La Senza in the United Kingdom. These retail connections explain why viewers often associate him with consumer products, branding, and high-street businesses when he appears as a Dragon.

Boux Avenue is sometimes confused with La Senza because both operate in the lingerie market and Paphitis was connected with both businesses. They are separate brands. The question asks specifically about the founder of Boux Avenue, not every retailer linked to Paphitis's career.