Peter Jones founded the computer company Phones International Group.
Phones International Group was established by Peter Jones as a technology and telecommunications business. Its activities included mobile-phone distribution and related communications products, contributing to Jones’s reputation as a technology-focused entrepreneur before and during his Dragons' Den career.
The company is often discussed alongside Jones’s other ventures, including interests in consumer brands, media and leisure. His investment decisions on the programme reflect that broad commercial background rather than a single specialist sector.
This fact can be confused with the businesses launched by other dragons. Several panel members have built careers in retail, property, food or hospitality, but Phones International Group is specifically associated with Peter Jones.