Tom Pellereau created the award-winning nail-care product Stylfile.
Tom Pellereau is an inventor and entrepreneur who won investment on Dragons' Den for Stylfile, a range of ergonomically shaped nail files and manicure tools. His pitch stood out because the product addressed an everyday task with a redesigned form rather than relying on a completely new category. Lord Alan Sugar later invested in the business after Pellereau appeared on the programme.
Stylfile became one of the better-known examples of a product-led Dragons' Den success. The business illustrates why the programme often focuses on intellectual property, product design, manufacturing and retail potential rather than judging an invention solely by how unusual it looks.
A common mix-up is to remember the investor rather than the inventor. Pellereau later appeared as a guest Dragon, but the question asks who created the product. Levi Roots is associated with Reggae Reggae Sauce, while Rachel Watkyn is linked with Wonderland Flutes. Stylfile identifies Tom Pellereau.