Peter Jones has appeared as a dragon on every series of the British Dragons' Den since the programme began.
Jones is an English entrepreneur and businessman whose interests have included mobile communications, television, leisure, property, and technology. He joined the original panel when the BBC series debuted in 2005 and became its longest-serving investor.
The first panel also included Duncan Bannatyne, Rachel Elnaugh, Deborah Meaden, and Theo Paphitis at different points in the early run. Because the line-up has changed repeatedly, Jones is a useful continuity marker in the programme's history.
His on-screen approach commonly focuses on the scale of an opportunity, the founder's ability to execute, and the financial structure of a proposed deal. Appearing in every series does not mean he has invested in every pitch; dragons can reject offers, and a television agreement may still be subject to later due diligence.