The British brand known for its iconic camel, black, red, and white check pattern is Burberry.
The pattern is commonly called the Burberry Check, Nova Check, or House Check. It first appeared as a lining in the company’s trench coats during the 1920s, when the design was intended to be a subtle mark of the garment’s identity rather than its main exterior feature. The camel background and contrasting black, white, and red stripes later became one of fashion’s most recognizable brand signatures.
Burberry was founded by Thomas Burberry in 1856 and became famous for weather-resistant gabardine and practical outerwear. Its trench coats were strongly associated with military use and later with British style, helping the check move from coat linings onto scarves, bags, umbrellas, and other accessories.
The pattern is sometimes confused with a generic tartan or plaid, but its precise color arrangement is strongly associated with Burberry. The company has also used many updated checks and monogram designs, while the classic version remains the best-known.