Levi’s is identified by a red tab sewn into the back pocket of many jeans.
The red Tab was introduced by Levi Strauss & Co. in 1936 as a way to distinguish its products from competing denim garments. The small fabric label became one of the company’s most recognizable trademarks, especially when placed at the edge of a back pocket.
Not every Levi’s garment has exactly the same tab treatment. Some products use different tab colors, and vintage examples can differ from modern versions. The brand’s two-horse patch and arcuate back-pocket stitching are additional visual identifiers.
The term “Levi’s” refers to the clothing brand, while Levi Strauss & Co. is the corporation behind it. Other jeans brands use woven labels and pocket stitching, but the red tab is particularly associated with Levi’s.