Which brand did Levi Roots pitch on Dragon's Den before securing investment for its sauces?

Levi Roots pitched Reggae Reggae Sauce on Dragon's Den before securing investment for the brand.

Roots, whose real name is Keith Valentine Graham, appeared on the programme in 2007. He presented his Caribbean-inspired sauce and performed a song during the pitch, combining his established identity as a reggae musician with his food-business ambitions.

Peter Jones and Richard Farleigh offered investment in the business. The deal helped bring Reggae Reggae Sauce to a much wider audience, and the brand subsequently expanded into a range of Caribbean food products. Roots became one of the programme's most recognisable success stories.

The pitch is often remembered because it was entertaining, but the business proposition was also specific: Roots was seeking support to scale production and distribution. Reggae Reggae Sauce is the brand name, whereas Levi Roots is the entrepreneur and stage name associated with it.