Kelly Hoppen founded Kelly Hoppen Interiors, the design business associated with her work as a BBC Dragon.
Hoppen is an interior designer whose style became associated with neutral colours, clean lines and a contemporary interpretation of luxury. She developed a design practice and brand offering interiors, furniture, products and related design services.
Her business background differs from that of Dragons who primarily built retail chains, technology companies or investment firms. On Dragon's Den, she brought expertise in design, branding, premium positioning and consumer products. She joined the programme as an investor in 2013.
The business name is sometimes confused with a single furniture collection or a television design project. Kelly Hoppen Interiors refers to the broader design brand founded by Hoppen. The answer is therefore the person's name, not a product line or a company later associated with her.