Which BBC Dragon's Den investor founded Crafter's Companion in 2005?

Sara Davies founded Crafter's Companion in 2005, before becoming an investor on BBC's Dragon's Den.

Davies started the company while studying at the University of York. Her first product was a tool designed to help crafters make envelopes at home. The business expanded from that initial idea into a major craft-supplies company selling products internationally.

She joined the Dragon's Den panel in 2019, becoming the show's youngest female Dragon at the time. Her business background is rooted in product development, television retailing and direct-to-consumer sales.

A common mix-up is to associate Crafter's Companion with a contestant rather than with Davies herself. The company was established before her television career, and her appearance as a Dragon came many years later.