Wrangler created the “W” stitching commonly seen on the back pockets of its jeans.
The stylized double-arched stitching became one of Wrangler’s most recognizable brand marks. Wrangler was introduced by Blue Bell in 1947 as a western-focused jeans label, and the design was intended to give its pockets a distinctive appearance while reinforcing the brand’s association with cowboy clothing.
Wrangler’s pocket stitching is not the same as Levi’s arcuate stitching or Lee’s lazy-S pocket stitching. Those companies also use curved lines on back pockets, so casual observers can mix them up. Wrangler’s western positioning, cowboy-cut products and long association with rodeo helped make the “W” a particularly recognizable denim detail.