Which American brand popularized velour tracksuits in the early 2000s?

Juicy Couture popularized velour tracksuits in the early 2000s.

The Los Angeles label began with Pamela Skaist-Levy and Gela Nash-Taylor, who founded the company in 1997. Its signature tracksuit, made from soft velour and often finished with a prominent logo, turned relaxed clothing into a recognizable luxury-casual uniform.

The breakthrough came in 2001, when Juicy created a custom tracksuit for Madonna. Celebrity visibility helped transform the matching zip-up jacket and drawstring pants from loungewear into mainstream fashion. By the middle of the decade, stars including Jennifer Lopez, Britney Spears, and Paris Hilton helped keep the look highly visible.

Adidas is a common distractor because it had long been associated with athletic tracksuits and helped establish sportswear culture. Juicy Couture’s distinction was making velour tracksuits an aspirational, celebrity-driven fashion item. The style later became shorthand for mid-2000s Y2K fashion and “casual glamour.”