Which advertising slogan did McDonald's use in its 1973 campaign featuring a young woman singing?

McDonald's used the slogan “You Deserve a Break Today” in its 1973 advertising campaign featuring a young woman singing.

The line became one of McDonald's best-known advertising slogans during the 1970s. It connected the restaurant visit with a short personal reward, presenting a meal as a welcome pause in a busy day.

McDonald's advertising often paired a concise slogan with a memorable musical treatment. This helped the brand make its message recognizable even when the commercial did not focus on a particular menu item.

The slogan is sometimes confused with “You Deserve a Break Today” campaign material from nearby years or with the later “I'm Lovin' It” platform launched in 2003. Those phrases belong to different periods of McDonald's brand history.