Which advertising slogan did McDonald's use from 1992 to 1995?
Answer
What You Want Is What You Get
McDonald's used the advertising slogan “What You Want Is What You Get” from 1992 to 1995.
The line appeared during a period when McDonald's advertising emphasized customer choice and the broad range of items available on its menu. It followed the company's earlier slogan platforms and preceded the “Did Somebody Say McDonald's?” campaign used in the late 1990s.
McDonald's has used many slogans over its history, which makes dates especially useful for separating them. “You Deserve a Break Today” belongs to the early 1970s, while “Have You Had Your Break Today?” was used later. These lines are often blended together because they share the idea of a break or visit.
The 1992–1995 slogan illustrates how McDonald's branding shifted from general emotional appeals toward language about customization and individual preference. It was part of the company's broader effort to keep its advertising current while preserving a consistent, family-friendly identity.