Which advertising slogan appeared in McDonald's 1967 campaign built around the phrase “McDonald's is your kind of place”?

“McDonald's is your kind of place” was the slogan used in McDonald's 1967 advertising campaign built around that phrase.

The line presented McDonald's as a familiar, welcoming community destination rather than merely a restaurant selling hamburgers. Its wording fit the broader direction of the company's mid-century advertising, which emphasized family visits, convenience, friendliness, and an atmosphere designed for a wide audience.

The slogan belongs to an earlier period of McDonald's advertising history and is less familiar today than several later campaign lines. It is therefore often confused with “You deserve a break today,” introduced in 1971, or “I'm lovin' it,” launched globally in 2003. Those slogans came from different campaigns and eras.

McDonald's used many advertising lines as its brand matured, but the 1967 phrase is notable for directly describing the restaurant as a place that belonged to its customers. That positioning helped reinforce the chain's approachable, family-oriented identity.