Which advertising character did McDonald's introduce in 1963 to represent the brand?

McDonald's introduced Ronald McDonald as its advertising character in 1963.

Ronald was created as a cheerful clown figure aimed at children and families. His first television appearance was part of McDonald's effort to build a memorable personality around the restaurant rather than rely only on food photography or architectural signs.

The character was initially portrayed by Willard Scott, a television personality who had worked as a clown and performer. Ronald's costume included the chain's recognizable colors and food-themed details, helping connect the character to McDonald's restaurants.

Ronald McDonald became the central figure in a wider family-oriented advertising strategy. Later characters such as the Hamburglar, Grimace, and Mayor McCheese belonged to the fictional McDonaldland world, but Ronald remained the brand's principal mascot. Speedee came earlier and represented fast service.