The 1986 Run-D.M.C. song that famously celebrated Adidas Superstar sneakers was “My Adidas.”
The track appeared on Run-D.M.C.’s third studio album, Raising Hell, released in 1986. Its lyrics turned the group’s everyday footwear into a central symbol of style, identity, and hip-hop culture rather than treating sneakers as ordinary sports equipment.
The song’s influence became especially visible during a 1986 concert at Madison Square Garden. Run-D.M.C. asked fans to hold up their Adidas shoes, creating a memorable crowd image that attracted the attention of Adidas executives. The company subsequently signed an endorsement deal with the group, an important early example of a major sneaker brand working directly with hip-hop artists.
“My Adidas” is often discussed alongside the Adidas Superstar’s rise in streetwear. The shoe had originally been designed as a basketball model, but Run-D.M.C.’s association helped establish it as a landmark casual sneaker. The song title is sometimes written with punctuation in references to the group, but the canonical title is “My Adidas.”