Which 1980s McDonald’s slogan said, “It’s a good time for the great taste”?

“It’s a good time for the great taste” was a McDonald’s slogan used in the 1980s.

The line emphasized taste and positioned a McDonald’s visit as appropriate for many occasions. Its wording fit the company’s broader effort to associate the brand with an enjoyable eating experience rather than only speed, convenience, or low price.

McDonald’s rotated slogans across decades, and some were used alongside campaigns in different countries. That makes exact wording and period useful when identifying a historical tagline. The phrase is not the same as “You deserve a break today,” which was introduced earlier.

The slogan also illustrates how McDonald’s advertising often connected a broad emotional promise with a simple product benefit. “Great taste” supplied the food message, while “good time” supplied the occasion.