Which 1980s McDonald’s slogan promised customers, “It’s a good time for the great taste”?

“It’s a good time for the great taste” was a McDonald’s slogan used in 1980s branding.

The line combined an invitation to visit with a claim about the taste of McDonald’s food. It belonged to a period when the company’s advertising increasingly used catchy, musical phrases that could be repeated easily in television commercials and remembered after the advertisement ended.

McDonald’s slogans often overlapped across markets and years, so exact campaign timing can vary by country. The wording is nevertheless strongly associated with the company’s 1980s advertising history and is distinct from the later global “I’m Lovin’ It” platform.

The phrase is sometimes shortened in recollections or confused with other taste-focused fast-food slogans. Its canonical wording begins “It’s a good time” and ends “the great taste,” making it identifiable as a specific McDonald’s campaign line.