No McDonald’s slogan invited customers to “make a run for the border”; that slogan belonged to Taco Bell.
“Make a run for the border” was associated with Taco Bell advertising, not McDonald’s branding. The wording used a border-themed play on the restaurant’s Mexican-inspired menu and became one of Taco Bell’s recognizable advertising lines.
The mix-up is understandable because McDonald’s and Taco Bell are both major American fast-food chains that used memorable, frequently changing slogans. McDonald’s campaigns included phrases such as “McDonald’s Is Your Kind of Place,” “You Deserve a Break Today,” and “We Love to See You Smile.”
This distinction matters in branding history because slogans are often remembered independently of their logos or products. A famous fast-food phrase can migrate in memory from one chain to another, especially when the brands competed for television and roadside attention during the same decades.