Which 1980s McDonald's campaign used the slogan “McDonald's and You”?

The McDonald's campaign using the slogan “McDonald's and You” was called “McDonald's and You.”

The phrase placed emphasis on the relationship between the restaurant and its customers rather than focusing only on a particular menu item. McDonald's advertising frequently used short, memorable slogans to make the brand easy to recognize across television, radio, signage, and printed materials.

The company has used many different taglines over the decades, including “You Deserve a Break Today” and “I'm Lovin' It.” Because these slogans often appeared in similar advertising contexts, they are easy to mix up when recalling McDonald's branding history.

This campaign belongs to the period before the global “I'm Lovin' It” platform introduced in 2003. Its wording reflects the more direct, customer-centered style of earlier McDonald's advertising.