Which 1968 event inspired the name of ASICS’s Mexico 66 sneaker?

The 1968 Mexico Olympics inspired the name of ASICS’s Mexico 66 sneaker.

The model was first introduced in 1966 by Onitsuka Tiger, the brand that later became ASICS. Its Mexico 66 name referred to the company’s preparation of footwear for athletes connected with the 1968 Olympic Games in Mexico City.

The shoe became recognizable for its crossed side stripes and slim retro profile. Although its name points to 1968, the model itself was introduced earlier, which explains why the date is often misunderstood.

Mexico 66 is an Onitsuka Tiger model rather than a shoe originally launched under the ASICS name. ASICS was formed later through the merger that created the company in 1977.