Which 1960s McDonald’s slogan used the words “Look for the Golden Arches”?

“Look for the Golden Arches” was the McDonald’s slogan used in 1960s advertising.

The phrase directed motorists toward McDonald’s restaurants by highlighting the arches on the buildings and signs. It connected a physical architectural feature with the company’s growing visual identity, making the arches useful both as navigation markers and as a brand symbol.

This slogan belongs to an earlier period than “You Deserve a Break Today,” which became prominent in the 1970s. It is also distinct from later service- and food-focused slogans. The wording worked because customers could recognize the bright arches from a distance, even before McDonald’s had the global brand visibility it has today.