Which 1960s McDonald’s slogan invited customers to “look for the” company’s famous arches?

“Look for the Golden Arches” was a 1960s McDonald’s slogan directing customers toward the company’s recognizable roadside signs.

The slogan turned the Golden Arches into a practical navigation device as well as a brand symbol. Early McDonald’s restaurants used large arches and prominent roadside signage so motorists could identify the locations from a distance. The phrase connected that visual landmark with the restaurant name.

The arches had originally been incorporated into restaurant architecture, beginning with a design associated with the McDonald brothers’ 1950s restaurants. Over time, the architectural elements became a simplified corporate logo and one of the most recognizable symbols in commercial branding.

This slogan belongs to an earlier stage of McDonald’s identity than “You Deserve a Break Today” and “I’m lovin’ it.” It emphasized finding the restaurant, not a specific menu item or advertising character.