Which 1960s McDonald's logo added the word “McDonald's” beneath the Golden Arches?

The 1968 McDonald's logo added the word “McDonald's” beneath the Golden Arches.

McDonald's introduced a revised logo in 1968 that placed the company name under the familiar arches. This arrangement made the symbol and the wordmark work together, helping customers identify the business even when the arches appeared in a new location or medium.

The change came during a period of rapid restaurant expansion. A consistent combination of symbol and name was useful for signs, advertising, packaging, and other branded materials as McDonald's moved beyond its original regional base.

The logo is often confused with the 1962 design, which established the arches as a graphic mark. The 1968 version is the important milestone for the recognizable wordmark-under-the-arches arrangement. Later changes adjusted typography and presentation without erasing the central M-shaped symbol.