Which 1960 McDonald’s advertising slogan told customers to find the restaurant by its arches?

“Look for the Golden Arches” was the McDonald’s advertising slogan used in 1960 to direct customers to its restaurants.

The phrase worked with the company’s roadside strategy. McDonald’s restaurants were increasingly placed along highways and busy streets, where a highly visible architectural sign could attract drivers before they reached the building. The yellow arches were therefore both a structural feature and a navigation device for motorists.

This slogan belongs to an earlier stage of the brand’s identity, before the arches became primarily a compact corporate logo. The wording is sometimes paraphrased as “Follow the Golden Arches,” but that is not the canonical McDonald’s line. The slogan helped establish the arches as a promise of familiarity: travelers could recognize the same visual marker even when they were far from home.