The Dragon's Den studio complex is located at MediaCityUK after the programme moved to Greater Manchester.
MediaCityUK is a mixed-use development at Salford Quays in Greater Manchester. It contains offices, studios and facilities used by broadcasters and media organisations, making it a major centre for British television production. The BBC moved substantial parts of its operation to the site, and Dragon's Den became one of the programmes associated with the location.
The name refers to the wider development rather than a television channel or a particular investor. The pitch room seen on screen is a controlled studio environment within a much larger media complex.
Viewers sometimes associate the programme with London because many well-known British television shows are produced there. Dragon's Den's move to Greater Manchester is one reason MediaCityUK is a relevant part of its production history.