Where is H&M Group headquartered?

H&M Group is headquartered in Stockholm, Sweden.

Stockholm has remained the company’s central base as H&M expanded from a Swedish womenswear shop into a multinational fashion group. Corporate headquarters support functions such as leadership, finance, purchasing, technology, and brand strategy.

The headquarters location is sometimes confused with the site of H&M’s first shop. The first store opened in Västerås, while Stockholm became the company’s principal corporate center. H&M’s Swedish origins are also reflected in its listing on Nasdaq Stockholm.

H&M Group now manages several brands, but the group’s headquarters question refers to the parent company rather than an individual store or regional office.