When did seven-day early access for Madden NFL 27 begin?

Seven-day early access for Madden NFL 27 began on August 6, 2026.

The early-access period gave eligible players access one week before the worldwide launch. It was associated with the MVP+ Membership offer and preceded the shorter three-day early-access period.

Madden NFL 27 then offered three-day early access beginning August 10, 2026, for the Deluxe Edition and MVP Bundle. The worldwide launch followed on August 13, 2026.

These dates are easy to confuse because August 6 marked more than one Madden-related milestone, including the game’s soundtrack announcement and Apple Arcade availability. The seven-day access date specifically refers to the earliest listed access period for the main game.