What year did Walmart launch its Great Value private-label brand? Walmart launched Great Value in 1993.
Great Value was introduced as a Walmart private-label brand for grocery and household consumable products. Its purpose was to give shoppers lower-cost alternatives to national brands while maintaining Walmart’s broader promise of everyday low prices.
Private-label products are developed or sourced for a retailer and sold under that retailer’s own brand. For Walmart, Great Value became an important way to offer a broad assortment at accessible prices, particularly in categories such as pantry foods, snacks, beverages, cleaning products, and paper goods.
The brand’s later redesigns and product expansions can make the launch date seem more recent, but those events did not mark its beginning. Great Value is also distinct from Walmart’s earlier store-brand labels and from Walmart’s general corporate name. By the 2000s, the brand had expanded across more than 100 categories and become one of the company’s most recognizable private labels.