Victoria’s Secret canceled its annual fashion show in 2019, after the last show held in 2018.
The cancellation was officially confirmed in November 2019 by L Brands, Victoria’s Secret’s parent company at the time. Executives cited the show’s declining television audience and the fact that its broadcast had not produced an immediate material effect on sales. The company said it wanted to reconsider how the brand communicated with customers.
The event had once been a major television spectacle, but viewership fell sharply—from about 9.2 million viewers in 2014 to roughly 3.2 million in 2018. Changing consumer expectations, criticism of the show’s narrow beauty standards, and controversy surrounding senior figures at L Brands also contributed to the event’s declining cultural influence.
The 2018 broadcast was therefore the last official television edition before the cancellation. Victoria’s Secret later developed related digital and streaming projects, including The Victoria’s Secret World Tour in 2023, and revived a runway show in 2024.