Old Navy introduced its BODEQUALITY sizing initiative in 2021.
The brand announced BODEQUALITY in August 2021 and began the major rollout on August 20. The initiative aimed to make women’s clothing available across a broader, more consistent size range, with the same styles offered in stores and online rather than isolating extended sizes in separate sections.
Old Navy presented the program as part of its long-running “Democracy of Style” philosophy. The company had already introduced extended sizes in 2004, but BODEQUALITY represented a much larger redesign of fit, merchandising and the shopping experience. It included sizes 0 through 30 and XS through 4X for women’s styles, with price parity across sizes.
A common mistake is to treat 2004 as the launch date. That year marks Old Navy’s earlier extended-size offering; the named BODEQUALITY initiative belongs to 2021.