What color is the text in the Old Navy logo?

The text in the Old Navy logo is white. It is typically displayed in uppercase lettering inside a dark blue oval, creating the brand’s familiar high-contrast mark.

The logo’s simple color treatment helps the words remain readable across store signs, clothing labels, packaging and advertising. The white lettering is distinct from the surrounding navy-colored shape, while the oval gives the mark a compact badge-like appearance.

Old Navy has updated its logo and visual identity at different points in its history, so shoppers may encounter variations in the oval, typography or surrounding design. Those changes can cause confusion about the logo’s exact appearance, but the lettering in the commonly recognized Old Navy mark is white. The white text should also not be confused with the blue oval itself or with occasional promotional graphics that use different background colors.